Having spent over two decades working with designers and creative teams, I have seen first-hand the impact of the ever-increasing pressure on brands to keep up with the perceived success of everyone else.
It is so easy to get lost chasing trends and performing to please the algorithm, whilst real consumer confidence and connection are built by being consistently true to who you are.
I believe that understanding what makes a brand distinctive is more essential than ever.
My passion and my strength lie in helping brands identify and amplify what makes them unique, and supporting creative teams in translating that understanding across everything they create.
Bringing together my experience in fashion with the principles of Human Potential Coaching, I work through a process of enquiry, creative analysis and conversation to establish a shared philosophy and practical framework that guides decisions across product, image and collaboration.
Together, we create The Manifesto: a clear articulation of what makes you distinctive, what you stand for and where you want to go.
A focused engagement to explore and define what makes your brand distinctive, establishing a shared philosophy and creative framework to guide everything that follows.
Creative Consultancy
Bespoke support across collections, image-making, campaigns and collaborations, helping translate your brand's identity into a cohesive creative vision.
Ongoing Advisory
An ongoing creative partnership providing a sounding board for founders and creative teams, with an outside perspective on the bigger picture and the decisions that shape it.
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The Individual Offering
In Practice